Impact Marketing & Consulting Group has invested over 17 years working, training and consulting in the automotive industry.

Chuck Barker
President & CEO
Impact Group



The Team lead by Chuck Barker is devoted to providing leading edge practical business development solutions to Automobile Dealerships.  He only implements the very best practices for immediate and long term success of the dealership.

Previously, Chuck’s training, selling and leadership skills were rooted and well grown in corporate America for over 14 years, including an Executive with a Fortune 200 computer company.

Chuck recognizes and knows what it takes to help a variety of top organizations succeed.  Because of his corporate world experience, Chuck brings a fresh and unique business perspective in showing automobile dealerships how they too can grow their people, their store and their business through leading edge business development principles. 

Our Goals

Our goal is to develop your sales and management team for expanded success in this field! Plain and simple, we want your dealership to be successful. That is our report card to the dealership community. We have a reputation at stake, but more importantly our success will be measured by the growth and development of your team’s successes.

We give you our all and in return, we only ask for your "commitment to your own success” before you initiate the first steps in giving consideration to assisting you towards improving your store’s business.


National Recognition

Chuck Barker is considered the Customer Relationship Management specialist for Dealer magazine, the top monthly publication read by dealer owners and managers. His articles provide insight to specific leadership, training and business growth issues which help dealerships improve performance and develop strategic plans for their departments. Again, Dealer Magazine is specifically targeted across the country to dealer principals, managers, and high level executives in franchised dealerships. His content also appears on their web site and in their weekly eNewsletters read by more than 30,000 industry professionals.

"Chuck Barker has been our resident expert on all things CRM impacting dealers. His articles provide tips, insights and instructions on how Internet Managers and dealer owners can improve their CRM process. Digital Dealer is very appreciative to have Chuck's articles in our publications and in our newsletters." - Previous Executive Editor, Digital Dealer Magazine

Here are some of Chuck's most popular articles: (click to view article)

Chuck Barker | Leadership Blog



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